1) What is your gender?
*Male
*Female
2) How old are you?
*Under 18
*19 – 25
*26 – 35
*36 – 45
*46 – 55
*56 – 65
*Over 65
3) What country/region are you from?
-(These options are preloaded as a mini template in InstantSurvey titled “Geographic: Country/Region Names, List”)
4) What is your employment status?
*Unemployed
*Unemployed student
*Self-employed
*Employed part-time
*Employed full-time
5) What type of professional are you?
*Unemployed
*Student only
*Teacher/professor
*Other academic
*Business development
*Client/customer service
*Executive
*Finance/accounting
*Human resources
*Information technology
*Legal
*Market research
*Marketing
*Operations
*Product management/development
*Public/investor relations
*Quality assurance
*Sales
*Vendor/partner management
-Other (please specify)
-N/A
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6) What is the annual revenue of your employer?
*My employer is a non-profit organization
*Less than $50 million
*$50 million to $100 million
*$101 million to $500 million
*$501 million to $1 billion
*More than $1 billion
-I don’t know
-N/A
7) What is the highest level of education you have completed?
*Have not completed high school
*High school
*Technical school
*2-year degree
*4-year degree
*Master’s degree
*Doctorate degree
8) What is your annual household income?
*Less than $25,000
*$25,000 to $40,000
*$40,001 to $60,000
*$60,001 to $80,000
*$80,001 to $100,000
*$100,001 to $150,000
*Over $150,000
9) What is your marital status?
*Married
*Domestic partnership
*Widowed
*Divorced/separated
*Unmarried
10) How often do you use a computer in an average week?
*Less than one hour
*One hour to five hours
*Over five hours and less than ten hours
*Over ten hours and less than twenty hours
*Over twenty hours and less than forty hours
*Over forty hours and less than sixty hours
*Over sixty hours and less than one hundred hours
*Over one hundred hours
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When conducting a survey of any audience, it is important to break down responses by different segments within that audience. You want to understand how different people with different backgrounds view the same situation. By asking profiling questions such as the ones below, you can determine how different segments’ opinions vary within your survey, enabling you to more accurately target areas for improvement and find your niche audience.
